Shein, the Asian online fashion giant, opened this Thursday its first 'pop up store' in Spain. However, despite the success of this temporary store that has opened in Madrid, it can only be visited until this Sunday, June 5.
The firm is famous for offering very competitive prices, large sizes and imitating the designs of renowned brands such as Zara. The fashion company began its journey in 2012 at the hands of Chris Xu and entered around 10,000 million dollars (8,600 million euros) last year, surpassing Inditex's online platform, reports EP.
Since Thursday, there have been queues around the location selected for this temporary store.
Specifically, it is located at number 3 Calle Sandoval, in the Chamberí district of Madrid, busier than ever.
But why does it close so quickly if it is succeeding? The very nature of the 'pop up store' establishes that they are temporary stores that rent premises only for a few days.
These are very popular sales methods in the United States that are used above all by online brands. Due to its effectiveness, proven again with Shein, the practice has spread throughout.