At Meta, preparations are apparently underway for monetization of the popular social media networks Facebook and Instagram, as well as the messenger app WhatsApp. As quoted by the industry magazine "The Verge" from internal communication sent by employees, Meta is currently setting up its own department that will deal with "possible payment features" for three platforms and build them up. What is known so far.
The new department will be called "New Monetization Experiences" and will be headed by Pratiti Raychoudhury, who was previously responsible for the research department. Among other things, the department will deal with the possibility of asking users to pay for new features in the future. The reason for the plans may be that recently, and not just at Meta, advertising revenue has fallen sharply. The weakening numbers can be attributed in particular to Apple's measure to restrict cross-app tracking on iOS devices.
Direct monetization of the Meta subsidiaries is already taking place to a manageable extent: Instagram has been able to charge money for exclusive content that is only visible to subscribers since mid-July; Facebook group administrators can already put exclusive content behind a paywall, and WhatsApp is charging certain companies to be able to message their customers.
In June, Meta CEO Mark Zuckerberg, 38, took to Facebook and said his company won't want a share of those profits until 2024. The work on the time after that seems to be in full swing at the moment.