Sunglasses, T-shirts, scarves and jackets: Mr. Weber, you've come up with many ideas for marketing Michael Schumacher. Which idea was definitely too crazy? The Schumi salami. It was at the racetrack. When people had consumed some beer, they asked for something tangible. But the salami was too thin and too small for that, in the end it was a Bifi copy. After one season I took them off the market. Otherwise, as long as "Schumi" was on it, his signature and his likeness, everything was for sale.