Competition for McDonald's and Burger King: U.S. chain, plans Expansion in Germany

by the end of 2017 opened the first Five Guys branch in Germany. The American chain had already announced in 2013, to want a stronger Europe to grow. Three year

Competition for McDonald's and Burger King: U.S. chain, plans Expansion in Germany

by the end of 2017 opened the first Five Guys branch in Germany. The American chain had already announced in 2013, to want a stronger Europe to grow. Three years after the official launch in Frankfurt am Main, the company now counts 14 stores.

four Of these Restaurants are located in North Rhine-Westphalia, three branches in Berlin and two stores, respectively, in the state of Hesse, Bavaria and Baden-Württemberg. A location in Schleswig-Holstein and lower Saxony. By 2021, the company will have opened 28 branches.

In the US, Five Guys has spread so rapidly like no other restaurant chain

"The new Restaurants in Düsseldorf and Ulm to run exceptionally well," says Jörg Gilcher, Head of Germany at Five Guys. "The response from our guests is even greater than expected." Nearly 650 employees, Five Guys, in the meantime, in Germany. The net sales in 2019, at 20.6 million euros. A year earlier, there were still 9.3 million euros.

The company is one of the fastest-growing restaurant chains in the United States. Unlike McDonald's and Burger King, the company relies completely on customizable Burger. Customers can choose from a variety of ingredients and your Burger free of charge in front of your eyes substantiate.

McDonald's and Burger King: rival focuses on individuality in burgers

McDonald's and Burger King had taken over this concept only in Parts. The two giants continue to rely on solid Burger variants, the customers can extend only to specified ingredients or decrease.

in 2021, aims to grow Five Guys in Germany. In order to generate additional revenues, the company co-operates since may, with Lieferando. According to the CHIP information of the Deal had been completed prior to the Corona-crisis in January 2020. The situation accelerated the cooperation only. In the southern part of Frankfurt am Main, the US chain is connected to the "Five Guys" already in the Lieferando-network.

Corona pandemic changed the world's eating habits

During the lock downs, more and more people have discovered that cooking and eating in the own four walls. In addition, many branches in Europe were closed. This also had an impact on the sales of McDonald's, Burger King, and co..

Compared with the previous year, the Surpluses have declined in some cases even by up to 17 percent. Worldwide sales fell by an average of almost 3.5 per cent. This is clear from the official Figures of the fast-food giants McDonald's and Burger King for the first quarter of 2020.

This article first appeared in Chip.

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Updated Date: 31 July 2020, 20:27

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