This article is an acquisition from Capital, Capital's premium digital offering. For you as a stern PLUS subscriber, it is available exclusively here for ten days. It will then be available again exclusively for Capital subscribers at www.capital.de/plus. Like stern, the business magazine Capital belongs to RTL Deutschland.

BASF branded their prospective boss's tour "Rediscovering LU" and documented it nicely with a few photos by Markus Kamieth on Linkedin. Wearing a helmet and protective goggles, the new guy is standing in front of BASF's chemical plants, surrounded by engineers and chemists. A picture further on, the man is positioned in front of an ambulance, with employees from the BASF medical center standing next to him. Then one last swim in the crowd, a conference room, it's about environmental issues, the green transformation, next to him there are younger BASF faces.

Access to all STERN PLUS content and articles from the print magazine

ad-free

Already registered?