Google has announced today that it will remove its internet browser Chrome third-party cookies in the term of two years, thus securing for the first time a deadline. The main business of Google is advertising, and these cookies are one of the pillars of that business. With this move, the company is equivalent in privacy to competitors such as Firefox or Safari.
These cookies are a few files that apply to third parties unrelated to the page you're visiting (such as advertisers) on your computer, mobile or other device connected to the internet and are commonly used to "track" the user habits on the internet and provide you with personalized advertising.
it Is important to differentiate them from the cookies first, sent to the system by the domain that you are visiting to expedite and facilitate the navigation and future visits by, for example, the memory of user names and passwords, or preferences of navigation.
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Chrome was launched just ten years ago, but has long been the first option with a market share of around 64 %, according to Statcounter, it will complicate greatly the task of advertising firms on the internet, we use these cookies to sell space to advertisers digital broadcasting adjusted to the public to which it is directed.
"Our goal is to make the web site more private and secure for the users, to the few that give support to advertisers," he said in disclosing the decision to the director of Engineering for Chrome, Justin Schuh.
The company posted on its blog on Tuesday that it intends to develop alternative tools to "maintain a website with advertising" in such a way that third-party cookies will be "obsolete" within two years. If confirmed, these alternatives might convert to Chrome in an intermediary even more important for advertising, according to the newspaper Financial Times, by maintaining information about the users that share it selectively with the agencies who want to target and measure advertising.
These are changes planned for Chrome even allow you to label people with first-party cookies to register your behaviour. It would not happen the same with the third-party cookies designed to profile users as they move around the web.
This change occurs after the internet company of the Brave, which owns a browser to “private, secure, and fast”, has reported to the Data Protection commissioner of Ireland (DPC), the regulator of data protection, that Chrome has been installing trackers of identification to gather information from their users without their consent.
the complaint states that the ads system approved Buyers of Google, formerly known as DoubleClick, is active in more than 8.4 million web pages. This software transmits personal data of visitors to more than 2,000 companies, says Johnny Ryan, head of political and institutional relations of the Brave.
The operating system's cloud-based Chrome OS came up last Saturday to his channel beta your new version Chrome OS ' 80s, in which Google has included gesture navigation, and multiple pages of quick settings.
According to explain from Android Police the new version Chrome OS for 80 is already available on the channel beta. In his evidence, explained that in order to access the navigation via gestures, the interested parties must enable the modular shelving for the Chrome. Those that already had it enabled on Chrome OS, 79, will have to re-do.
This new feature is quite similar to that of Android 10, as, for example, by sliding the finger from the bottom to the top of the screen, you will see the main page, and dragging it upward and pressing with him about the same, it will open the overview display. The slide toward a side the user returns to the previous screen.
Updated Date: 15 January 2020, 10:00