Why chocolate bars are rectangular and not square?

May they, too, were her whole life in ignorance. If you take a look at chocolate boards, and only the a sees chocolate. Not knowing that behind the long Rectang

Why chocolate bars are rectangular and not square?

May they, too, were her whole life in ignorance. If you take a look at chocolate boards, and only the a sees chocolate. Not knowing that behind the long Rectangular shape is one of the most ridiculous lawsuits in the history of the world of gastronomy is hidden. (Also worth reading: sugar: 7 facts you didn't know about the sweet stuff)

Why chocolate are not triangular, round, or square

Why chocolate bars is actually rectangular? You have probably asked yourself your whole life, why chocolate bars are rectangular and not triangular, round or square are. Now, triangular and round can be excluded due to complications in the production process quickly. But what is with the square shape? (Also interesting: cravings-attacks: researchers solve a mystery, why some people have it)

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chocolate square: Ritter Sport and its iconic shape

it was quiet. We are here to solve this old puzzle, so you can go back to sleep calmly. The story is as follows: in 1932, the brand Ritter Sport was introduced and began with the production of square chocolate bars. After the chocolate manufacturer, realized that other companies opted for rectangular rods, and so he decided to keep his iconic shape patented.

In 1993, applied for a Patent, which says that the square chocolate bars are the exclusive property of Ritter Sport. And you have taken it seriously. So much So that Milka to build when you started in 2010 your own attempt at a square table was placed before the court.

fruits and shapes: A mania of Apple?

Now many people think of them, probably, that Milka has everything worked out and that the attempt, a geometric shape, to acquire a corresponds to the mania of Apple to sue everyone who has a fruit in its Logo. The spokesman for Mondelez, the owner of Milka, defended this: The square is a universal and common Form of and no company has the right to own it.

And this is also the opinion of the court. At least it was the first, before the knight Sport has had to occur. The case went to the Supreme court, which ruled in favor of Ritter Sport and Milka prohibition to market square chocolate bars. Therefore, there is now only one brand that can you restore: Because the other companies know what legal process you would expect.

The article "" of Belén Afonso appeared in the Original revistagq.com .

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This article was written by (Belén Afonso)

*The article "Why tablets are rectangular and not square?" from GQ. Contact with the executives here.

GQ
Updated Date: 14 August 2020, 16:26

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