Nothing annoys consumers in Germany when shopping, as much deneme bonusu as long queues at the tills. The polls showed before the Corona. And in times of pandemic, and the mask duty is likely to have been the reluctance increases even more. More and more retailers are therefore looking for new Ways to avoid the hated Queue. Plays a key role in the process, increasingly the Smartphone of the customer.
Self-Scanning at Netto and Edeka
So Self-Scanning test net currently in ten selected stores. Customers can scan their purchases while shopping with their Smartphone and pay for it. The test phase is successful, want to be set according to "Lebensmittel Zeitung" net parent company Edeka in Germany on the "Scan & Go". First of all, the supermarket reported blog.
Specifically, the pilot phase is currently running in the net-branches in the cities of Erlangen, Munich, Nuremberg, Schweinfurt, Germany, Lappersdorf-Kareth, Maxhütte-Haidhof, Schwandorf and pastures, including the smaller City markets.
Scan&Go App, the Rewe-group
Penny was a pioneer: The Rewe group Discounter now offers customers in 111 its around 2150 markets under the Motto "Be fast payers" the opportunity to capture the goods already while walking through the Store with your own phone, provided you have previously downloaded the Scan&Go App in the commercial chain.
"Scan your products with your mobile phone, then you can pack it in right away," says the dealer the advantage. At the end of the purchase, the customer presses pay Now Button in the App, presented to the then on the phone-Screen QR Code that appears on the self-service checkout and then pay by card.
"For the customer, it is easier to use their own mobile phone. He needs to get used to a new device“, describes the Penny-project Manager Luke Fischer in one of the test markets in Erkrath near Düsseldorf, the advantage of this system compared to other solutions, where the customer scans about the goods to the cashier yourself.
Penny is not with the thrust alone. The parent company, Rewe offers, according to a company spokesman, in the meantime, in 50 markets and also the ability to scan the Goods at the shop by phone. And also, Germany's largest food retailer Edeka and its Discount subsidiary, are net, jump on the train.
The Discounter Lidl back in Germany, still, is testing Self-Scanning but in selected stores in Portugal and France. Competitor Aldi has, as yet, no plans, Self-Scanning offers in Germany. The checkout process at Aldi have already "the reputation to be very fast," he stated at Aldi Süd.
"The Corona-crisis has given the issue of Self-Scanning, once again, a boost. In the future will probably be offered much more frequently. Because the contactless payment takes account of the need for protection of many employees and consumers,“ the trade expert Cetin Acar from the Cologne trade research Institute EHI convinced.
customers must first get used to the new range
A self-runner will pay the new way, but not, as first experiences show. In a Cologne-based Rewe-market, where the customers have already been a year since the opportunity to collect the products, when shopping even with the mobile phone or from the store provided Scanner is used in the range of 40 to 50 people a day. "But there is certainly still up in there. But you have to let the people of the time, they will come“, says a company spokesman.
Also, Penny, project Manager at Fischer says: "in The beginning it is for some of the customers will probably take some getting used to, but if you have understood it once, it is no longer rocket science." He hopes that about every tenth customer in the Penny markets, the use of the possibility. How well the offer will be accepted, depends not least from the location of the business, he says. In a test market in the vicinity of the Marburg University about the use of quota thanks to the tech-savvy students had been from the beginning very high. In "normal" situations it could take longer. to motivate
the customers for a Test, lures Penny in the first few weeks with the use of the Self-Scannnigs with a 5-percent discount on the entire purchase. At the same time, the company stresses, no one should be afraid to compromise with the Self-Scanning the Jobs of the Penny-employees. "We want to reduce the no jobs. We want to relieve our employees and more space for other, time-consuming activities“ - for example, for the control of shelf-life data in the case of perishable goods.
spot checks at the cashier
But the company has not fear of an increase in shoplifting? Fischer shakes his head. "There will of course be at the cash register spot checks. But we can already say now, the inventory differences in the markets, where we have the offer already tested longer, have not changed noticeable.“
internationally, Germany is so far on the subject of Self-Checkout so the single-handed Capture of the goods by the customer - rather a latecomer. In the middle of last year, according to EHI just once 4760 self-service checkouts, where the customer to scan the product and was not able to pay. However, the EHI-expert Acar believes that the gap to the other countries must be a permanent condition. "With the Smartphone solution, that may change now." Plasberg and the Trump supporters: The "Tough but fair"scene, the Moderator enraged FOCUS Online/Wochit Plasberg and the Trump supporters: The "Tough but fair"scene, the Moderator enraged Infected, empty beds? The doctor explains which metrics are really important to FOCUS Online Infected, empty beds? The doctor explains which metrics are really important
rob/dpaUpdated Date: 09 August 2021, 06:11