Electronic Arts and FIFA have ended their partnership, with the famous football simulation video game being rebranded as EA Sports FC for the 2024 edition, the American publisher announced on Tuesday.
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Last October several media reported that the International Federation of Association Football (FIFA) had requested that the envelope allocated by EA for the use of its name be increased from 150 to 250 million dollars.
Already dissatisfied with the partnership before this new request, according to the New York Times, the leaders of Electronic Arts have decided to give it up and change the name of the game, for the 2024 edition, the 2023 vintage, which will be released this fall, retaining the FIFA name.
Despite this change, EA has kept its agreements with all the other leagues and federations which allow it to offer to choose from more than 19,000 existing players, the publisher explained in a press release published on Tuesday.
Launched in 1993, FIFA, by its full name EA Sports FIFA, has since sold more than 325 million copies, according to figures released by EA in early 2021, making it the best-selling sports simulation in the world. story.
The game has generated, in almost 30 years, more than 20 billion dollars in turnover, according to the New York Times.