Radio host Tim Gough played The Rolling Stones' "Brown Sugar", congratulated the band's bass guitarist Bill Wyman, played the weather forecast and then chose a Madness song. Then the music suddenly stopped and the radio remained silent. Gough, the breakfast program presenter for GenX Radio Suffolk, had died during his own live broadcast.

The moderators of the station work in the home office. Gough had also broadcast alone from his garden studio that day. When the music stopped and Gough couldn't be reached for a few minutes, his boss called the emergency doctor. Shortly before eleven o'clock on Monday morning he announced the sad news to the audience. "At this point I'm really at a loss for words, he was 55 years old and in perfect health," said James Hazell. He spoke of a "catastrophic heart attack".

"Knowing Tim personally, which I have done very closely for over 30 years, you knew a warm, caring and funny person who I and my family loved dearly," Hazell said, according to the BBC. We are heartbroken by this news."

The broadcaster later published a post on Instagram about the death of the presenter: "It is with a heavy heart that I have to inform you that our dear friend and breakfast presenter Tim Gough passed away this morning while hosting his program. Our love goes to his family, his son, his sister , his brother and his mother. Tim did what he loved. He lived to be 55. Rest in peace."

Gough was a radio veteran in Britain. His career as a presenter started in 1986 at Radio Orwell. He later hosted several breakfast programs on Saxton Radio and Smooth Radio, among others. He only came out of retirement earlier this year after a hiatus of more than a decade for local station GenX Radio Suffolk.

Source: "DailyMail", BBC