The unrest in the Bundesliga is great. The discussion about DFL boss Donata Hopfen, who only started in January of this year and is apparently about to be replaced, shows that the league has many problems and major tasks to deal with.

League Pacification:

The differences between the industry giants such as Bayern Munich or Borussia Dortmund on the one hand and those who have been promoted to the second division on the other are naturally large, and the needs are very different. One of the difficult tasks of the DFL management is this reconciliation of interests, which has not become any easier after the departure of the well-respected Hopfen predecessor Christian Seifert.

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The perennial topic has great potential for controversy. The cartel office is pushing for clarification. The authority does not fundamentally object to the restriction for investors that only applies in Germany, but rather to the exception for the three Bundesliga clubs Bayer Leverkusen, TSG 1899 Hoffenheim and VfL Wolfsburg. The problem dates back to Seifert's time, but has still not been resolved. There is no solution in sight under hops.

Domestic Marketing:

The league collects 1.1 billion euros per season from the German media. After the drop in income as a result of the Corona crisis, the clubs want more again with the next contract. The tender for the audiovisual media rights is planned for the first quarter of 2024, but several steps are necessary beforehand - such as coordination with the Cartel Office.

Foreign marketing:

League representatives complain almost constantly about too little money in income from the sale of TV rights abroad. Internationally, the DFL is lagging behind. Recently there have even been painful declines, they still come from Seifert's tenure. It seems unlikely that there will soon be significantly more than the 190 million euros planned for this season. Hopfen had pointed out several times that there would be no improvement in the short term.

Investor entry:

The DFL is currently working on selling some of the media rights to investors - just as other leagues have already done. However, the project is controversial. The regional conferences announced by Hopfen in September have not yet taken place. There is a working group. A majority for this billion dollar project is not recognizable among the 36 clubs.