In many countries of the world, containment has resulted in an increase in the sale of certain food products deemed comforting by the consumer as Spam and other brands of canned meats, " says The Straits Times in an article relayed by The Courrier International.
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in The United States, sales of canned meats have increased 70 % over these last three months, since the beginning of the confinement. Same observation on the side of the United Kingdom, a country in which "the consumption of corned beef has taken off," writes the daily newspaper the Straits Times. The anglo-saxons are not the only ones concerned. Sales have also surged in Germany, Greece, Singapore, Japan or South Korea.
"something deeper"
This success is due to the fact that the canned meats store very well and has allowed consumers to overcome the shortage of certain supplies of fresh meat, particularly in the United States, " explains the publication on the subject of canned meats, which is much less expensive than the fresh meat. The newspaper also adds that " there's also something deeper – a return to food for comfort and nostalgia in these challenging times ". Kasper Lenbroch, chairman of Danish Crown Foods, the first meat processor in Europe, imagine a 25% increase in sales of canned meats in 2020, and this " around the world ". A canned meats, which had already met with a real success during the Great Depression, as noted by Brian Lillis, director of the brand, Hormel.
