Haute Couture: Pharrell Williams becomes a designer at Louis Vuitton. The fact that he can't design fashion doesn't matter at all

For months, people have been puzzled over who it could be - and when you read the answer, you realize that you could actually have guessed it yourself: Pharrell Williams will be the new designer for the Louis Vuitton men's collection.

Haute Couture: Pharrell Williams becomes a designer at Louis Vuitton. The fact that he can't design fashion doesn't matter at all

For months, people have been puzzled over who it could be - and when you read the answer, you realize that you could actually have guessed it yourself: Pharrell Williams will be the new designer for the Louis Vuitton men's collection. And thus the successor to Virgil Abloh, who died unexpectedly at the end of November 2021. The 49-year-old American is not necessarily an aspiring young designer. Nevertheless, the artist and 13-time Grammy winner brings everything that a brand like Louis Vuitton needs today.

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