The brand of ready-to-wear Naf Naf, placed into receivership in mid-may, has been taken over by the industrial group SY Corporate France, which the offer will retain 75 % of jobs in France, announced Friday the two companies in a joint press release. SY Corporate France, presided over by the French businessman of Turkish origin, Selçuk Yilmaz, was in competition with the French group Beaumanoir. The two tenders had been detailed, on 9 June during a hearing before the Bobigny commercial court, which ruled Friday.

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The squeeze of SY, an industrial group specialized in the textile industry and owner of factories in Turkey and in the Maghreb, ensures " the maintenance of 944 jobs, 125 stores and all of its 75 stores affiliated ", on a total of 221 points of sale, said the release. "It provides all the pledges in terms of finance and industry to ensure the future for the brand, created in 1973, "while being" subject to all the guarantees of financing adapted to its new plan of operation ", added the press release. SY Corporate France, one of the suppliers of Naf Naf for over thirty years, had already acquired the brand Sinequanone in 2019.

Beaumanoir is positioned also on The Halle

The offer of Beaumanoir, the seat of which is located in Saint-Malo proposed to retain only 704 people and 170 shops. The group breton, owner of, among others, Morgan, is also a candidate to the partial reversal of the sign of shoes and clothing in The Halle (groupe Vivarte), it also placed into receivership.

The tribunal de commerce de Bobigny (Seine-Saint-Denis) was ordered mid-may and the placement into receivership of Naf Naf, two years after its acquisition by a consortium of investors led by the chinese group in the multi-brand fashion The Chapel.