Finding vegan or vegetarian products in retail is not always easy. Animal traces are often hidden even in apparently plant-based foods, or animals have been harmed in other ways during production.
An important factor for vegan and vegetarian people is therefore the V-Label: This identifies vegan and vegetarian foods and shows you at first glance whether you can and want to use the product. While the distinction between animal and vegetarian products has worked well so far, the difference between the two V-labels for vegan and vegetarian products was very inconspicuous - a nuisance for vegans, because they still had to take a close look to avoid accidentally entering a product take away a vegetarian product.
The V-Label has now also heard this criticism and reacted to it: With new logos, it is now clear at first glance which products are vegan and which are vegetarian. The company writes on Instagram: "The new logos allow for easier differentiation between vegan and vegetarian products. This increases transparency and allows consumers to easily find the products they want and need."
The V-Label is uniform throughout Europe and is supported by the European Vegetarian Union. In Germany it is distributed by ProVeg Germany (formerly known as Vegetarian Association Germany, VEBU for short). According to the Vegetarian Union, it is intended to give consumers "a simple and reliable guide to their daily shopping". Burger King and Ikea, among others, use the seal for their groceries and meals.