Why are Influencers so successful with young people?
Nadine Eikenbusch: Influencers are role models and Stars. In contrast to idols, which we had earlier, are you, although you are so well-known, much more approachable and tangible, almost as friends. You can watch them around the clock in what they are doing. You can even contact them, write like or comments.
However, a ...
Yes answer hardly any, you can ask any questions or discuss if you disagree. And that's the Problem: Influencers possess a monopoly of Opinion. Because they are so popular, not to get a lot of Teenagers, probably even have the idea, what you say, questioning. This is difficult when it comes to the formation of opinion, or ideals of beauty. Female Influencer, for example, are often lightly dressed, have long hair, are super toned and slim – that speaks to young girls. You to prices and then any beauty products, they buy more frequently succeeded to be in the Faith, the Influencerin closer or to be just as beautiful and popular as you.
To change the eighthwhen should parents Worry?
If you notice that the child is changing, it's life, for example, was fun before, without hesitation, has eaten and is now depressed acting or strong on the diet, because it wants to lose weight. If the bag is money constantly for beauty products, or clothes, or when opinions are adopted, which are extremely and earlier to present. And of course, if too much time is spent with the Influencer.
what can parents do to intervene?
It is important that you do it from the top down, but the child in the role of the expert sets in, it asks, what are the Influencers, it follows and why it finds you great, so real interest shows. You ask what is triggering the feelings of the many Posts: Make you happy, or rather unhappy? Influencer should convey a good and not a bad feeling. They also reflect together on Influencer Marketing: Influencers are not present, therefore, constantly the products, because you will find you great, but because of the brand, collaborations and get money for this. It is also not always cool as an Influencer: It's a lot of work behind it. You need to always be present, a lot of show and don't have sphere not intimate.
Body Positivity as a themethere Are also good examples?
There are many Influencers, the politically strong and in a good direction: "Fridays For our Future," and the whole environmental and sustainability issue, for example, are strongly driven by Influencers. Many advocate for Body Positivity, so that it is not okay if the body is perfect. Other issues, such as bullying or Mental Health will be discussed. This can be helpful for young people who are in a problem situation.
This article was written by Ruth Korte
*The contribution of "Internet expert warns: As Influencer can be published young people harm" is of Family.de. Contact with the executives here.
Family.de Date Of Update: 21 July 2020, 11:26
