According to Germany's largest market research Institute GfK, the discounters of the Corona were not able to benefit crisis quite as strong as the full-range supplier. Up to and including the end of April, they were able to generate a revenue increase of 12.7 per cent, the full-range exceeded this with a growth of 18.1 per cent. "The Trend toward One-Stop Shopping rather played the full-range as the Discount in the hands," explains the "Lebensmittel Zeitung" (LZ).
insiders see this as the reason for a new strategy. "The discounters are adjusting to the crisis and a higher price, the expected sensitivity of the customer," says according to the LZ, an experienced trading professional. You put on your old strength: low prices. With discount promotions, and seals the well in communication will significantly. Lidl will present such a study, which identifies the Discounter as "price-performance winner", Aldi, the customer monitor, which declared him as the "price guide 2019".Kaufland and Lidl, the front of the net with a special role
A special role, according to the LZ currently net. The Edeka Discounter advertises with sharper action prices. This will explained in the market that net the competitor needs to catch up. The discounters work "with all of the Marketing kit has to offer".More News about discounters and supermarkets
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