As consumers face inflation, Souris Mini is encouraging second-hand shopping for its own brand of clothing with the launch of a new web platform.
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After more than a year of development, the new tool is now available for parent sellers and buyers who want to give their children's clothes a second life while doing their part for the planet.
“It is a project that represents a lot of work. We're all pissed off. We are really proud. I tip my hat to our marketing team,” said Annie Bellavance, designer and founder of the company.
This project, which received financial support from the City of Quebec through a $120,000 loan from the Local Investment Fund program, contributes, according to her, to a booming social solidarity movement. .
"We've wanted to leave this site for a long time," adds Ms. Bellavance.
“With everything going on in the world right now, we have to take care of our planet.”
The company thus wishes to reduce its ecological footprint by encouraging its customers to give a second life to the brand's clothing. As children grow quickly, this is also an economical option.
For transactions made via the platform, the payment is remitted in its entirety to the seller in the form of a gift card that Souris Mini bonuses by 10%.
So far, nearly 200 sellers have created their account. The platform is accessible via the company's website. Souris Mini has 19 stores. The company specializes in the sale of clothing for children from 0 to 12 years old.