Influencer marketing: Are exotic sweets the new status symbol for children and young people?

Video source: rtl.

Influencer marketing: Are exotic sweets the new status symbol for children and young people?

Video source: rtl.de

Unknown sweets from Asia or the USA. Sometimes exotic with unrecognizable names, sometimes well-known brand names with previously unknown flavors. Reporter Verena Jendges tests what exotic products are available with her two children. And she visits Aline Ellgrasser, who has set up her own online candy shop with her fiancé. She wants to know whether she consciously aims her video content on social media at children and young people in order to be successful. Jendges also speaks with Luise Molling from Foodwatch and explores the question of which labels are often missing on some of the products, which ingredients can be harmful and how often young people have bought something because of influencer marketing on social media.

NEXT NEWS