Men spend more than women on black friday

More than every other man rains, according to a study that is at least 1000 dollars on black friday. It is a widespread prejudice that women have a special sh

Men spend more than women on black friday

More than every other man rains, according to a study that is at least 1000 dollars on black friday.

It is a widespread prejudice that women have a special shoppinggen.

When it comes to black friday, it actually seems to be the men who are most ready to spend money.

It shows a study by the consultancy Simon-Kucher & Partners has implemented on the basis of responses from 515 representatively selected persons.

Among the persons who intend to act in connection with the black friday, expect 60 percent of men to spend 1000 dollars or more.

For comparison, 50 percent of women in advance aside at least 1000 crowns for the big day.

the Study also shows that men have 13 percent allocated at least 7500 dollars for black friday, while it is four per cent of women who advance are ready to spend 7500 dollars or more.

An explanation of the differences between men's and women's black friday budget can be that more men than women are planning to buy an electronic item such as a tv or a smartphone on the day.

According to the survey, every fourth man, who expect to buy electronics on black friday or cyber monday, which follows on Monday, while the same is the case for every sixth woman.

- It is not the impulse that characterizes black friday, says Nicolai Broby Eckert, who is a partner at Simon-Kucher & Partners.

Our study shows that people largely use black friday to buy things that they in any case need to buy at one time or another - including electronic devices, he adds.

Overall, the Danish consumers ' interest in electronics contributed to the Danish black friday customers, on average, has the largest budget for the day in Europe.

In other areas, for example fashion, the danes are more on the level with consumers in our neighbouring countries, when it comes to how much you expect to buy on black friday.

/ritzau/

Updated Date: 29 November 2019, 07:00

You need to login to comment.

Please register or login.

RELATED NEWS