Georgia voters were not spared from the election talk the day following the Tuesday primary, in which Republican Gov. Brian Kemp defeated GOP challenger David Perdue, and Democrat Stacey Abrams finally clinched the nomination. She was waiting after no other members her party jumped in.
Wednesday's television ad was launched by the Republican Governors Association, which was a major contributor to Kemp’s victory. The state Democratic Party also announced that it would launch a coordinated campaign to win victories for Abrams, U.S. Senator Raphael Warnock, and other candidates in November.
These were the opening moves for what is going to be a tough race for a governor's seat between Abrams & Kemp. Ryan Mahoney, Republican strategist, estimated that it could cost $250 million after other groups have finished spending.
Kemp's romp in which he won almost 75% of Republican votes despite Trump's support for Perdue made headlines around the world as proof that Republicans can defy Trump while thriving. With her 2018 defeat to Kemp, and subsequent advocacy for voting rights, Abrams, once unknown, rose to the first rank of national Democrats.
Kemp wants to tie Abrams and President Joe Biden in this rematch. He also seeks to drag her down by the weight of Democratic president's unpopularity.
Kemp said Tuesday to his supporters, "She has accepted the disastrous Biden agenda in every single turn," during his victory speech.
Abrams, on the other hand, wants to focus the campaign only on Kemp's shortcomings. He repeated multiple times during a Tuesday news conference, that Kemp "doesn’t care about Georgians".
Perdue and Kemp together spent more than $20 million on the primary. New Georgia state law permits individuals to make unlimited contributions for Kemp and Abrams. This could lead to saturate screens filled with negativity as each attempts to ruin the reputation of the other.
Georgia politics, once sleepy and Republican-dominated, have never settled down since 2018, and the intensity is clearly driving voter interest. More than 1.9million Georgians voted in the primaries. The previous 2020 record was broken by a Republican turnout of almost 1.2 million. However, the 2018 midterm record of 700,000 was not broken by a Democratic turnout of over 700,000.
Tuesday's speech by Abrams promised to continue expanding the "most impressive apparatuses for voter participation."
Abrams stated, "This will be a costly race." Our investment is not in tit-fortat politics. It will be in making Georgia voters aware of how to vote, why they should vote, and where to vote. We're going give them a reason.
Abrams' strategy to organize marginal voters and increase their participation is based on that reason to vote.
Lauren Groh Wargo, Abrams' campaign manager, said that people don't vote because it doesn't matter or is connected to their lives.
