The Danish ex-cyclist Jimmi Madsen are now being removed from Norwegian tv.

It happens as a consequence of the last-day revelations that the dane - in a role as cykelleder - five years ago sent a nasty Facebook messages to the Norwegian banecyklist Anita Yvonne Stenberg.

nutritional and personal-the manufacturer VitaePro have used Jimmi Madsen in a number of tv commercials, but the commercials are now being cleared from the Norwegian tv-screens.

"VitaeLab has had a collaboration with Jimmi Madsen since the summer of 2018, where Madsen has been going back as a user and ambassador for the VitaePro. The collaboration will expire on 31.12.19, and we have common understanding with Madsen now chosen not to extend it. Bakgrunden is the case, which now has come forward in the mediene," sier the company in a statement to the Norwegian TV 2.

the 50-year-old dane to have sent the 23-year-old younger Norwegian cyclist a number of 'abusive' messages over Facebook during a cykelløbsarrangement in Berlin in 2014.

Anita Yvonne Stenberg has explained the process to the Norwegian TV2.

"When I and my roommate in the evening went into the elevator to go up to our rooms, then followed Jimmi after us. We all three stood on the same floor, even though he lived a floor higher up. I think it was because he wanted to see if I lived alone."

"After I and my roomie had closed the door, I got a message on Messenger from Jimmi, who invited me up to her room. The rejected I. He came up with to suggest oral sex. It was far over the limit, and I Kolaybet chose not to answer."

to Ekstra Bladet put the dane down flat.

"I have said unnskyld. Yes, yes, yes, I do," says the former bike-prof.