no Matter whether Nike sneakers, a cashmere sweater or an exclusive leather case. In the production of fashion generates a lot of waste. All of the individual parts of a piece are usually cut from large webs of Material, in order to then be sewn together or glued. Left a considerable quantity of Rest, which is usually too small to be used again remains.

Nike is one of the biggest players in the Sneaker Business and is aware of its responsibility to the environment seriously. The goal was so long to produce products that have as low a CO2 Footprint as possible. The proof that this is the latest Coup from Nike: the “Space Hippie”. (Also interesting: Never a major Drop-miss – The GQ sneakers Release-Radar)

Nike “Space Hippie”: The sneakers out of the garbage

For months, circulating on the Internet a variety of Clips and teasers. Now it is finally here, and Nike presented the four Designs, the “Space Hippie”series. With only two Low - and Mid-Top variant, but also a boat-sneakers that goes up over the ankle are not. Characteristic design feature of all of the Sneaker is the color: in addition to accents and the Nike Swoosh in Neon-Orange, use all four models in the same range from a warm grey, light mud, and baby blue.

The General Look is very futuristic and it is absolutely the taste of the customers. And even if the fabric and the outsole could not suggest that it is a regular Sneaker is amazing its story and its contents, as expected. (Read here: Nike sneakers – These three classic silhouettes you should be wearing this summer)

Depending on the model, up to 90% (by weight) of all the Nike Sneakers out of recycled materials. Alone, the Flyknit fabric is made entirely from recycled plastic bottles, old T-Shirts and yarn waste. More good news: Fans of the Nike “Space Hippie" no longer have to wait for a long time. The Sneaker with the name“01”, “02”, “03” and “04” will be soon depending on the model, for the price of 130 Euro to 180 Euro on the Nike App “SNEAKRS” and selected sneaker shops available. Date, the is 11. June.

to launch The future by Nike: “High performance, low impact”

But four sneakers and day-to-day business as usual, brings in the end nothing. The white also Nike, and screwed for years on the sustainability of the products of the company and, in particular, of the production. We have spoken with Noah Murphy-pure Hertz (Sustainability Design Lead).

GQ: How do you want to change in the future, the production of Sneakers?

Noah Murphy-pure Hertz: The most Important thing is, in the production methods and machines to a switch, that is, no waste is produced, and we can flexibly switch between different Designs. The goal is that we can react immediately to increased demand and at the same time quickly try out new ideas.

When it comes to sustainability, we can only win if we all win.

What is the biggest challenge, when developing new materials?

There are incredibly many laboratories and experts, the terrific new materials to develop. But by the time we finished it a Shoe and every show, it'll be years until he actually goes in the sale and the market can affect. Real breakthroughs in the industry need to now times, unfortunately, time.

How do you go in a responsible manner with natural resources?

What concerns natural resources, we want to work only with partners who are experts in the field of sustainability. For example, “Ocean Conservancy” means An Association, working together with us, no transport routes through the Arctic ocean to conduct. These routes damage massif of the environment and drive climate change faster and faster. Or our partnership with the “Better Cotton Initiative”: We have committed to purchase up to 2025, 100% of our cotton from the best and most sustainable sources. When it comes to sustainability, we can only win if we all win.

This article was written by (Patrick Pendiuk)

*The post "Nike sneakers: Would you wear a Shoe made of trash?" is published by GQ. Contact with the executives here.