Fashion retailer: This is how Zalando wants to take on the cheap competition from China

This article is an acquisition from Capital, Capital's premium digital offering.

Fashion retailer: This is how Zalando wants to take on the cheap competition from China

This article is an acquisition from Capital, Capital's premium digital offering. For you as a stern PLUS subscriber, it is available exclusively here for ten days. It will then be available again exclusively for Capital subscribers at www.capital.de/plus. Like stern, the business magazine Capital belongs to RTL Deutschland.

Is this what DAX CEOs look like? The two CEOs who stepped into the middle of an amphitheater on the second floor of the Zalando Tower in Berlin-Friedrichshain in mid-March to stimulating electronic music still have something unconventional and youthful about them: Robert Gentz, messy hair, knitted sweater with a polo collar, and David Schneider , strong upper body in a tight, black T-shirt.

The two founded Zalando in 2008 and turned it into Europe's leading online fashion retailer: 50 million customers, over 15,000 employees, 10 billion euros in sales - the only digital company in the most important German stock index that is younger than 20 years.

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