Fisker, the famous unknown who follows in the footsteps of Tesla on Wall Street | Automotive

disciples of Tesla, there are a dime a dozen by the planet, influenced by the discourse of Greta Thunberg and not be frightened by the exercises negative repeti

Fisker, the famous unknown who follows in the footsteps of Tesla on Wall Street | Automotive

disciples of Tesla, there are a dime a dozen by the planet, influenced by the discourse of Greta Thunberg and not be frightened by the exercises negative repetition of the apostle of the electric car. The canny marketing of Elon Musk and his way of manipulating the investors to obtain a blank cheque, have led him most recently to win the biggest stock market valuation of the automobile industry, ahead of Toyota. The rational world takes a hit.

also Read "Tesla gets, in Exchange, the leader of the automotive"

what To give ideas to others, and this time the american company Fisker, which has been striving for years to make plug-in hybrids very high quality, so much so that they struggled to find an audience. However, his first creation, the sublime Karma sedan, born in 2007, has not obtained at the time that a critical success, primarily earned by its design very stylish and modern.

Henrik Fisker and his superb Karma of 2007 © DR

customers of the jet-set california to come to him with, in the lead, Leonardo DiCaprio, also a shareholder of the company, the musician Justin Bieber, the former secretary of State Colin Powell and even former american vice-president, committed to the protection of the environment, Al Gore. This car continues its career under the name of Revero, and is now produced by Karma Automotive with pace confidential.

The author of this car has created another structure and is now working on the development of a 4x4 that has nothing to do with urban due to its scale and mu this time totally to electricity. A return to the sources, since Fisker has worked in the early days of Tesla, as early as 2007. To support his project, it announced on Monday that his company was going to make its entry into the Stock market through a merger with a subsidiary of the investment company Apollo, valuing at $ 2.9 billion. The mirage of the electrical works to full.

A stroke of the pen lecture

The transaction must provide to the company, based in Los Angeles (California), the funding necessary to launch the production of its first product, the Ocean, the end of 2022. The personality of Henrik Fisker will not be neutral in the transaction. You do not know ? In fact, if, because he is the father of fabulous creations like the BMW Z8 or Aston Martin DB9 and V8 Vantage.

Not really a businessman, however, because, with its Karma-born and on the market before the Tesla S, it would have had to get a completely different result. But where Fisker only offers a product plug-in hybrid, Elon Musk is launching a universe with its shops décalquées on the Apple Center and a network of recharging dedicated and fast, more important to him than workshops after-sales service.

also Read : "Elon Musk size shorts in its investor critics"

a designer who has the dog © Chris Davies / Fisker

Danish of origin and american by adoption, Henrik Fisker is a poet of the automobile, close to his drawing board to sketch a new form, often superb. But in the 2000s, it is no longer enough and, if it is possible to design an electric car, it is technically much less complex than a car's heat, there is always a system of distribution and charging to be put in place. Fisker does not dare to take the plunge and stick to the plug-in hybrid, Musk charges into the all-electric.

This was the great strength, the blow ahead of Elon Musk that is simply put in the place of the client. Fisker was not able to do it and after 2 000 Karma period, he has voluntarily deposited the balance in 2013. Karma has been recovered by the Chinese at auction the following year. Fisker no longer has any connection with Karma now, and has founded his new company in 2016.

the announcement of The arrival of the company, Henrik Fisker of Wall Street comes at a time when the manufacturers of electric vehicles have the wind in their sails : Tesla, as we have said, has recently become the automaker's most expensive in the world in the Stock market while the manufacturer of electric trucks, and trucks to hydrogen Nikola has made a grand entrance at the beginning of June on the Nasdaq. In one month, the share price has increased... 60 % !

The Ocean is a great SUV electric which would be a record-breaking battery life

To differentiate, Fisker emphasizes the use of environmentally friendly and recycled materials for some parts of his car presented at the salon of consumer electronics, the ces in Las Vegas last January.

battery secret weapon ?

The transaction announced provides for the merger of Fisker with Spartan Energy Acquisition, a subsidiary of Apollo Global Management dedicated to the redemption of businesses related to energy, in the fourth quarter.

A slab vertical way tablet, a mode Tesla but also Fisker © Chris Davies

" We look forward to this partnership with Apollo, a leading financial institution with expertise in the sector, important relationships in the world and a shared commitment to the objectives of ESG (environmental, social and governance) ", commented the boss-the company's founder, Henrik Fisker. A man who has been able to capture the government subsidies in the name of development of new powertrains and ecological, which has won lawsuits against Aston Martin... and Tesla who accused him of plagiarism.

" Our funding operations, development of products and brands are on the right track ", he added. "The prototypes will start testing sustainability by the end of the year, and we continue to make progress in the development of our proposals, sales and services. "

The lesson Tesla may be worn. Also, Fisker has filed patents on new batteries, semi-conductors ultra-innovative, the sinews of war tomorrow. Fisker promises both a self-extended and price lowered under $ 40,000. Too good to be true ? It will have to wait for 2022 to judge, if Wall Street follows.

Date Of Update: 14 July 2020, 06:33
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