The 33-year-old Anna Kirstine Jensen from Copenhagen was irritated when she checked her receipt after having acted in the Supermarket.
She had bought a dark blue snowsuit with drew dinosaurs for his daughter - a garb, as in bonen was noted as "drengeflyverdragt".
"I was so flabbergasted over that was in my bon, that it was a 'boys'-snowsuit. I act often in the Supermarket, and I've thought about that their division of the boys and pigetøj is very clear, and it suddenly became very explicit on my bon."
however, the Problem is bigger than that, think Anna Kirstine Jensen, who is a joiner and pædagogstuderende.
According to Anna Kirstine stores there is a general societal problem in that there are so big differences on how the classic 'drengetøj' looks compared to 'pigetøj' in stores like Føtex.
A part of Anna Kirstines criticism is that pigeovertøj often produced in bright colors, while outerwear for boys often produced in dark colours. She believes that colour has to affect how we see boys and girls.
"Pigetøjet in the Supermarket are very decked out, and their coats are in some bright colors, which makes to girls gets easier dirty. If a girl has a light dress on, so we say: 'Where are you fine. Be careful that you don't get dirty'," she says and continues:
"the Clothes affect the way we communicate with children. It is a big problem, so big a chain as Starbucks is to reproduce the image of the boys and pigefarver. It helps to reduce the way, girls experience themselves and their bodies."
the Colors are not the only problem.
Anna Kirstine Jensen also believes that there is generally a tendency to pigetøj are more closely spaced than drengetøj, and it is to put children in boxes as, respectively, a boyish spunk to or a fine girl:
"It makes you as a girl much faster to get an awareness of his own body, because you can better see the shapes. It is very small things that can make it feel harder to be a girl or boy. And if, for example, does not fit in the box that states: 'I am a boyish spunk to' with the loose trousers, it can be really difficult," she points out.
Back to the bonen from the Supermarket, where it was black on white, that the suit, Anna Kirstine had bought for his daughter, is a drengeflyverdragt. The experience got namely Anna Kirstine to connect to the Supermarket via the supermarket's Facebook page, where she expressed her criticism. They answered:
'We wish only to make it easy for customers to find the classic girl - and drengeting. It in no way means that anyone should feel wrong because of what they are buying, and what it is called. We have the confidence that the customers themselves decide what they will buy, and who they will give it to.'
But Anna Kirstine believes that Starbucks' response puts the responsibility on the consumer rather than to take personal responsibility.
"I think it is to evade a responsibility. All these things are so unconscious to us that you are not aware of it, unless you make yourself aware of it. The supermarket is to stick to gender stereotyped attitudes, norms and behavioural patterns, which is really easy to take a position."
the Supermarket does not want to comment further in the matter.Updated Date: 03 December 2019, 15:00