Nördlingen: Traditional fashion manufacturers Strenesse not survive crisis

the Final Out for one of the former flagships of the German fashion industry: The struggling Swabian luxury fashion company Strenesse, for the end of the year i

Nördlingen: Traditional fashion manufacturers Strenesse not survive crisis

the Final Out for one of the former flagships of the German fashion industry: The struggling Swabian luxury fashion company Strenesse, for the end of the year its operation. The traditional company justified the step on Wednesday with the effects of the Corona-crisis. Of the closure 56 employees were affected, said company spokeswoman Carolin Obermaier.

The fashion retailer in the Bavarian town of Nördlingen has been years in the crisis. A year ago, Strenesse had already signed up for the second Time insolvency proceedings in self-administration. To the desired return to the track for success, however. In the first quarter of 2020, as the restructuring was nearly completed, gave it to a positive sales development, the impact of the pandemic could no longer be compensated, said Strenesse.

The predecessor company of today's Strenesse New GmbH was already gone for 2014 the path of insolvency in self-administration and, later, the procedure was converted by the court into a regular insolvency procedure. In the case of insolvency proceedings in self-administration, the Board of management remains in office, but gets support by external Restoration specialists.

fashion manufacturer from the battle of Nördlingen was fought 65 years of the founding family Strehle, marriage, the family had to give up a few years ago because of the crisis, the control over the indebted company to investors. Previously, Strenesse has long been regarded as one of the most successful representatives of German design and fashion. The family Strehle was founded in the year 1949 in Nördlingen their textile factory for ladies ' apparel.

In the coming decades, the factory has continued to grow, the product line Strenesse first emerged in the late 1960s. The brand is a portmanteau of the name of the owner family and the French "Jeunesse" (youth). In the 1990s, by the then creative Director, Gabriele Strehle developed collection was an internationally sought-after designer brand. Strenesse presented in Milan, the Swabian fashion was sold in Japan and a subsidiary in the United States founded.

in the Meantime, the company was also the outfitter of the national football team known. German national coach Jogi Löw made only with a white shirt and then with a blue "lucky sweater" from the Strenesse-production for headlines. Out of the red could not run the North Swabian suppliers, however, in a sustainable way.

at the beginning of 2014, former boss Luca Strehle, nor the creditors of a Twelve-million-Euro-bond can convince to wait three years longer on the repayment of the borrowed money. At the time, Strenesse still had approximately 400 Employees. In the following years, but was reduced more and more staff, and the number of own stores reduced. Other German fashion labels such as Escada, Gerry Weber, Esprit, Zero, and steep man had to suffer in recent years by the crisis in the industry.

dpa
Updated Date: 22 July 2020, 11:28

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