The fashion group Hugo Boss with Daniel Grieder to the notification of the new Chairman of the Board. The 58-year-old Ex-Tommy-Hilfiger-in-chief will be in office on 1. June 2021 compete, such as Hugo Boss, announced on Tuesday night in Metzingen, Germany. As already known, the company's CEO Mark Long leaves to 30. September 2020 the company. Financial management Board Yves Müller act for the transition period from to 1. October 2020 up to 31. May 2021 as the spokesman for the Board.
The new hope Grieder according to the communication for more than 30 years in the fashion industry, most of the time in various functions for the brand Tommy Hilfiger. Since 2014, he was the chief Executive officer of Tommy Hilfiger Global, and PVH Europe. The American fashion group PVH, the brand Tommy Hilfiger heard, had confirmed the departure of Grieder already.
The outgoing Long 2016 was started to get Hugo Boss back on track. The MDax-listed company was previously advised due to rapid growth and a missed brand strategy is in trouble. Long was the stainless cutter step-by-step. Unprofitable stores have been closed, discounts, evaporated, and prices aligned with and to the trademarks filed. In addition, Hugo Boss will put more on digitization.
The tag and the stronger focus on the Internet cost a lot of money. In the past year, the group had to lower twice its forecast. 2020, the Corona-crisis, this was supplemented by the sector, made life difficult. Shops remained closed, customers held back.
In the first quarter, Hugo Boss had slipped in the red. The men's suits specialist Schneider will be deferred with savings, hold, investment, production hazards. First, improvements in the retail, the company expects the third quarter.dpa Updated Date: 16 June 2020, 21:27