when was the last time you attended a fashion show ? From our side, it was a few days ago... behind our computer screen. And we took full eyes ! With an industry heavily impacted by the crisis of the Covid-19, the stylist of congolese origin Anifa Mvuemba, has decided to reinvent his approach to fashion. For her new collection Pink Label Congo, the designer has relied on an original concept : a fashion show in 3D, without a model or podium, has been held since his page Instagram. It was the 22nd of may.
View this publication on InstagramWe can't say thank you enough for all of your support. The full #PinkLabelCongo���� collection is now available on Hanifa.co | Watch the replay on our IGTV✨.
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An ode to the creator of the african
The images have become viral in a short time and the collection is already " sold out ". No rhinestones or sequins, still less of stars sitting in the first row, and, yet, the silhouettes move in the black background as if the clothes were worn by someone. Everything looks natural... From the dress to the bare back to the colors of the flag of congo with sleeves exaggerated, passing by the white long skirt in satin and the ruching recalling with forces and details of the generous forms. And what about that silk dress that goes down to the ground with glints of blue and green described as the meeting of the river Congo with the regions green of the rich DRC. Female models, generous and structured, designed for women with more curves away from the usual standards. "The girl Hanifa is a boss ; she is not afraid to be bold, she is sexy, her style is feminine. When I started to create, I'm mostly focused on making clothes comfortable and what my friends would like. Then, I have developed more design for black women. When I draw, I draw for women of colour, and I use colors that suit our skin tone, things that are suitable to our hips and different proportions ", she explained to our colleagues on the She american.
A collection dedicated to the Congo
through its models, Anifa Mvuemba tells the story of his country : the democratic Republic of the Congo. But also the history of african creators to whom she dedicates this collection. "During the creation of each piece, I am reminded of the stories my mother told about the woman she knew at her home in the Congo. Women who have suffered great losses, but who have shown incredible strength, " writes the designer, who is born and still lives in the State of Maryland in the United States.
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View this publication on InstagramMai s silk georgette flows over your hips, the subtle placement of the green grassy hills call out your power within. This feminine design was created to flow like the rivers of Congo. #PinkLabelCongo����
a Renewed approach to fashion shows
It must be said that the stylist congolese 29-year-old is working with 3D images since the beginning of his career, but has long hesitated before launch for fear that people do not understand the concept. But at a time when the fashion industry is wondering about its future, and in particular on the future of parades, Anifa Mvuemba, has served the constraint of the containment to innovate and bring customers to it. "Design the content using 3D models, and now the whole collection has completely changed the game for me. This requires a greater attention to detail as the clothes fit and are perfect, "has recently entrusted the designer of the brand "Hanifa" to Teen Vogue.
And the young woman does not stop in so good way. She hopes to mark the world of fashion, especially as she has become over the years a reliable value of the fashion shows of the most prestigious as New York's Fashion Week. It dresses also regularly celebrities, including the rapper Cardi B singers Kelly Rowland, Ciara, Jennifer Hudson and even Kylie Jenner, of the famous family Kardashian. That is to say how much his voice matters in this universe in search of renewal. Breakneck pace of the four Fashion Weeks, annual, over-production, huge investments in parades that last for 10 minutes : the fashion houses think of the after-epidemic. Anifa Mvuemba has taken quite a step ahead.
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* See the parade here : https://www.instagram.com/p/CAk_iQsgzVw/
Already noticed by Anna Wintour
Anifa Mvuemba and Anna Wintour exchange. The young woman has been selected among five other designers for the first edition of the series "Generation Next" of Teen Vogue, a mentoring initiative. © Ilya S. Savenok / AFP
last September, Anifa Mvuemba had been selected with five other designers to participate in the first edition of the "Generation Next" of Teen Vogue, mentoring initiative intended to give a boost to young designers in the fashion industry and organized by the Vogue magazine. His creations and their presentation have been strongly appreciated by the legendary Anna Wintour, stainless editor-in-chief of the american edition of Vogue and artistic director of the media group Condé Nast, which publishes, among others, Vogue and Vanity Fair. Anifa Mvuemba, has opened its first store in Baltimore last year.
Sylvie Rantrua
