Facebook has cancelled its plan to sell ads through the messaging application WhatsApp and in recent months the company has disbanded the team of workers that was engaged in this project, as reported by The Wall Street Journal (WSJ).

The group led by Mark Zuckerberg seeks to now focus on new tools for businesses, which will allow for more monetization. Use this tool for businesses to communicate with potential customers has been a considerable success, having recorded a rise of profiles verified and the volume of traffic.

Facebook announced in 2018 and its intention to introduce ads into the messaging service to increase monetization in such functions as the states (similar to the stories of Instagram, also Facebook), replacing the previous model of payment for annual subscription, and keeping your character free. In that moment, Chris Daniels, vice-president of Whatsapp, said that advertising would be "the primary mode of monetization for the company, as well as an opportunity for companies to reach people on Whatsapp".

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Now, the work had advanced the company for months has been deleted from the code of the application, despite the fact that in may of 2019 had carried out the first tests in the states, with ads similar to those present in Instagram. The company maintains its plans to introduce ads in the states of Whatsapp at some point, but will focus on developing functions so that companies can interact with consumers as a method of monetization on your version of Whatsapp Business.

The plan of monetization led by Facebook, owner of Whatsapp from 2014, was responsible for the resignation of the two original creators of the messaging service, Brian Acton and Jan " Koum, both during the year 2018. The application was founded in 2009, and currently has more than 1,500 millions of users around the world.