"The customer decided that he no longer wanted to buy there, in sufficient quantities, and Galeria messed that up too, because they had countless opportunities over many years to radically develop their concept. And what they have always done is to optimize", says Marcus Diekmann in the 399th episode of the podcast "important today".
The businessman believes it is an exaggeration to say that Galeria Kaufhof is now an anchor for smaller towns and that without the old department stores the towns would die out. For centuries, only the churches have had the right to be considered indispensable.
Diekmann founded the "Dealers help dealers" initiative, where they work on new concepts, e.g. how to make smaller inner cities attractive again.
Another building block for successfully surviving against online trading are the Sunday openings. Marcus Diekmann says: "We have to open on Sundays and I understand all the good reasons that speak against it, but if people don't have time during the week and we see that the number of hits on online on Sundays is gigantic, then I would like to invite them. I would rather close on Mondays and be allowed to open on Sundays."
Don't miss an episode of "Today's Important" by subscribing to our podcast on: Audio Now, Spotify, Apple Podcasts, Deezer, Castbox or your favorite podcast app. If you have any questions or suggestions, please write to us at firstname.lastname@example.org.