The Munich state court has declared purchased from Fake reviews on the Internet illegal. The vacation portal Holidaycheck, part of the Burda group, complained against fictitious reviews of the company Fivestar Marketing.
In a ruling with signal character, the Munich regional court purchased Fake explained reviews on the Internet illegal. The court upheld the decision of an action of the vacation portal holidaycheck against fictitious reviews that had sold in the South American state of Belize-based company Fivestar Marketing to several Hoteliers.Fivestar needs to Fake reviews
Fivestar may in the future sell, no reviews more from people who have not stayed in the respective Hotel or holiday home delete. The company must ensure that the Fake reviews deleted. Fivestar must also give the media group Burda belonging to the holiday portal information, by whom the trumped-up reviews were. The decision was taken in the Form of a so-called judgment by Default. Despite the charge, there is no representative from Fivestar was appeared for a hearing.
a target group of Fivestar are companies that want to improve their sales through positive reviews. "By Fivestar, you will receive high-quality reviews of your products, your services or your shop", advertises Fivestar on your own website.
Purchased Amazon reviews are starting 19,40 most expensive, reviews can buy the customers but also for Google, Facebook or employer evaluation portals - in the package cheaper. Fivestar campaigned in the past, so that the top ratings will be sold, has deleted this note but, in the meantime.Amazon also goes against Fake reviews
The activities of Fivestar are also other on-line companies noticed. The US company Amazon is also very anxious, Fake reviews put a stop to this. In Germany, Amazon had obtained a dozen court decisions against the company, the reviews sale, said a spokesman on request. "We have achieved two restraining orders against Fivestar Marketing, one of which has already been confirmed by a final judgment."
The business practice of Fivestar is different from other rating companies, the Fake reviews on the Internet in an automated process. "According to our estimates, more than 90 percent of the non-authentic assessments are computer-generated," said the Amazon spokesperson. "We are working with audit teams and automated systems, in order to fake reviews of preventing, detect and take action against the operators of this abuse."Fivestar evaluators need to be in place
Fivestar been on the other hand uses no computer ATM, but hires freelancers to. In the Munich case, the judgment of the district court Fivestar prohibits not generally sell reviews on holidaycheck - are prohibited, however, reviews of Fivestar-Evaluators, "the Hotel let alone never from the outside as from the inside have seen," the presiding judge, Gawinski formulated.
The defendant company has been renamed recently, and the legal form changed from Fivestar Marketing UG in Fivestar AG bR, as the judge recited. The former managing Director is now managing Director, a new one is not registered in the commercial register. This will not help the company, but the claims of victory holidaycheck rich to escape. "This is like a sex change," said judge Gawinski to the Change of the legal form. "This does not mean that it meets the company."the review portals must, according to the BGH-judgment-neutral Shopping on the Internet: "customer reviews are absurd" Artificial customer reviews: Covert PR in the network news Atlas |Germany |Munich