When it comes to color trends, the coming year will once again be gaudy. The Pantone Color Institute has chosen the shade Viva Magenta as the color of the year 2023. It is a "nuanced crimson tone that represents a balance between warm and cool," says Instagram.

Viva Magenta is an "unconventional shade" and stands for courage, fearlessness, optimism and joy. He should encourage "to experiment and self-expression without restraint".

For fashion lovers, the new trend color does not mean a big change. Because pink tones were popular in 2022 anyway - in both the women's and men's departments. And the trend color Very Peri chosen by Pantone for 2022 - a purple combined with shades of blue and a reddish-violet undertone - also fits into the Viva Magenta color family.