In the loss-zone mirror slipped: a youth brand Bento

16 editors and editors affected by the closure of the "Bento"-editorial, the fields reports. This came only a few months after the Relaunch of the offer. In t

16 editors and editors affected by the closure of the "Bento"-editorial, the fields reports. This came only a few months after the Relaunch of the offer. In the autumn, should now be brought to an end, the brand disappears from the market. Operations-related redundancies should be avoided, it says. The works Council should help.

Economic reasons for "Bento"-K. O.

The K. O. for the young Portal has economic reasons. "It's great, how fast, courageously and professionally, the young editors, the brand 'Bento' set up for life have filled," said Stefan Ottlitz, senior product developer in the "mirror". "All the more painful is it to see that, in spite of this great commitment and good first years, the economic prospects for 'Bento' are good." The Corona-crisis aggravated the decline of the "Bento" – by losses, the brand was run into the loss zone. Also, the Shift to a Payment model had not been realistic.

New concept: "mirror Start" to "Bento" follow

The idea of people under 30 speak to stay but. The "mirror" is working on a new offer, "to replace Bento": "level Start" is the working title, so glinner. Interesting: Here are five new jobs will be created. Practical student issues to be addressed. Thus, the mirror Start would be "conceived" as a Supplement to the news portal "Spiegel". Anchored to the new clerk in the Department of "Job & life should be".

"Bento" failed among other things because the brand of your stresses loose-funky way of writing as an independent news portal in the shadow of the "mirror" was able to prevail. "The target group of under 30-Year-old is for the 'mirror' is relevant," stressed "mirror"editor-in-chief Barbara Hans. It is planned to also have a printed edition of the new young studies branch – it should be accompanied by the "mirror" on a quarterly basis. Markus Lanz: a detective text when the subject calls for clear sexual abuse FOCUS Online/Wochit At Markus Lanz: a detective calls in clear text when the topic of sexual abuse

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Date Of Update: 04 August 2022, 07:25
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