Actually, one could have guessed it upon arrival at Milan Malpensa Airport. Or while waiting at the tram stops in the city. During Milan Fashion Week, almost the entire city was covered with the new advertising campaign by Florentine luxury brand Ferragamo. The fact that the house, founded in 1915 by the Neapolitan shoemaker Salvatore Ferragamo, is currently undergoing a transformation of unprecedented proportions became really clear on Saturday morning. In a huge exhibition hall reminiscent of a UFO, Ferragamo showed its collection for autumn and winter.

Access to all STERN PLUS content and articles from the print magazine

ad-free

Already registered?