Fashion: Take denim! How the new jeans boom is compatible with sustainability

More than 20 years ago, Britney Spears and Justin Timberlake performed together at the American Music Awards - she in an evening gown and he in a denim suit.

Fashion: Take denim! How the new jeans boom is compatible with sustainability

More than 20 years ago, Britney Spears and Justin Timberlake performed together at the American Music Awards - she in an evening gown and he in a denim suit. Back then, the outfits were dismissed as a stylistic faux pas, and they were still laughed at years later.

But times are changing: denim is now being celebrated. On the catwalk, Prada and Burberry have made the complete denim look one of the key trends for the Spring Summer season.

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