Even though the title "Princess of Hearts" was once given to her deceased mother-in-law, Princess Diana, Duchess Kate is increasingly becoming the next generation of a heart princess. Because the wife of the heir to the throne Prince William has now started her "Shaping Us" campaign at the BAFTAs and it is really an affair of the heart for her.
Shaping Us is a children's early childhood development campaign to raise awareness of the important developmental years from birth to five years of age. Duchess Kate would like to draw more attention to the topic of education and mental health. She wants to emphasize how much the first years of a person's life shape their whole life.
To this end, she published a cute clip with clay figures on social media, which shows a child changing in the first five years of life. "I'm committed to making a difference," the Princess of Wales wrote in a published letter on the campaign, which a spokeswoman described as her "life's work". Kate turned heads at the British Academy Film Awards on Monday night in a red Alexander McQueen pantsuit and statement Chalk earrings.
In the future, the "Shaping Us" campaign is intended to generate attention through advertising posters, spots and social media in cooperation with a number of top-class personalities from the world of media, music, science and sport. The multimedia campaign is part of a major initiative by the Royal Foundation Center for Early Childhood - launched in June 2021 by the Princess and then Duchess of Cambridge.
Speaking at the BAFTA event, the 41-year-old said: "The essence of the campaign is about raising awareness of the crucial importance of early childhood and how it shapes the adults we are becoming. Lay down in that time we the foundations and building blocks for life. We must learn to understand ourselves, understand others and understand the world we live in. That is why it is important to understand not only the unique meaning of our earliest years, but also to know what we can all do to raise future generations to be happier, healthier adults."
Prince William's wife also chose self-reflective words: "If we understand our own childhood - what shaped our own beliefs, relationships, behavior and feelings - we are of course better able as adults to make our contribution to the positive shaping of future generations ".
Accompanied by her husband to the awards, the mother-of-three appealed to everyone as the campaign launched: "I urge everyone reading this to take this opportunity to learn more about this incredible lifetime. Think back to your own childhood and how it shaped us, and most importantly, to ask ourselves what can be done to make the world a better place to be a supportive and loving place for our children. Because healthy, happy children create a healthy, happy future."
Those: Daily Mail