Beyoncé (41) and Adidas break up: "The Hollywood Reporter" reports, citing insiders, that the Grammy winner and the sporting goods manufacturer have terminated their collaboration.
In 2018, the musician and Adidas started a partnership with the sportswear line Ivy Park, among others. Apparently there were big creative differences of opinion in the collaboration, as it is now called. Beyoncé is excited to reclaim her brand, go her own way and retain creative freedom, writes The Hollywood Reporter.
If you believe a report by the "Wall Street Journal" from early February, the allegedly poor sales figures could also have been decisive for the separation. However, Adidas denied the report without naming any figures and described the Ivy Park brand as "strong and successful".
Ivy Park started out as a joint venture between Beyoncé and Topshop's Sir Philip Green. Since 2018, the singer has been the sole owner of the brand. In January, Beyoncé presented Park Trail, the latest collaboration between Ivy Park and Adidas, in Dubai.