Have you ever wondered how you would look like if they were made of exactly 768 pixels? Probably not. Makes nothing. Soon you will know. Because in the Museum, for the design of a machine that took a photo in the Format of 32 × 24 pixels is now. You live and in color in front and black-and-white rolled out again. And the Blatant is that you recognize totally! (Test it: On page 5, in such a way pixelated face is shown. Unmistakably, right?)

The idea for this photo box comes from the Zurich-based Graphic design Studio NORM. Which proves two things. First, that the three-person graphics team that makes his name all the glory, that is to say: it is serious about normalization. And, secondly, that it does this wink, but always with one eye. What leaves the STANDARD office at pfingstweidstrasse, is not rock – solid, Swiss-quality graphics, but without Schalk. We pass föteli? With Pixels? In 2020? And STANDARD so: But scho for sure!

Good to see simplification and sharpens the perception.

Dimitri Bruni, Manuel Krebs and Ludovic Varone, such as STANDARD hot in real life, are the first graphic artist in Zurich, a solo show at Toni-get Area (and shape have). In nine chapters it will be shown what your work is based. Where the title of the exhibition makes the cat actually already out of the bag: "It's not complicated". This Motto also expresses the long-term project of NORM to the point, which has only just been completed. And in a 500-page publication resulted, in which the Trio auseinanderbeinelt the basic tools of graphic design: Proportion, Grid, Surface and spatiality, and so on. STANDARD things, like root.

And, bring, the, in the final product? Clients like the Moma, the Tate Modern, the Louvre – Yes, STANDARD-like art – or the watch company Omega had to suspend nothing. The three Zurich find your ideas in a box that you bought is complete, tell you a guided tour on Sunday by the way, equal self. Will probably be entertaining. Sure, but well structured.

the Museum of design
Toni-Areal, Pfingstweidstr. 96
www.museum-gestaltung.ch

19-22h
guide Vernissage: Fr through the exhibition with the Norm: So 14-15 at
Tue–sun 10-17 h, Wed 10-20 h

Created: 11.03.2020, 18:00 clock