M. O. M. - Milf or Missy: Too many complaints - Joyn changes name to M. O. M

On Thursday, the first episode of "Beauty & The Nerd", in the beginning of may started on the streaming platform Joyn by ProSiebenSat.1 and the Discovery of t

M. O. M. - Milf or Missy: Too many complaints - Joyn changes name to M. O. M

On Thursday, the first episode of "Beauty & The Nerd", in the beginning of may started on the streaming platform Joyn by ProSiebenSat.1 and the Discovery of the Dating show, "M. O. M - Milf or Missy". Was were see advertised the Show with posters, on which, among other things, two smiling women, including state-of-the inscription: "What is Old? What Is Young? What's New!"

Both of these advertising campaign as well as the term "Milf" has caused a number of negative reactions. At the advertising Council 111 complaints were received, such as the media service glinner reported. Also, the Bavarian state Parliament President, Ilse Aigner, switched on: you threw Joyn with the campaign, people would get hurt.

So much public pressure did not miss its effect. The streaming platform is defused now, the title of the Format. "Of course, we have dealt in the past few days in detail with the Feedback to our marketing campaign for the Format "M. O. M."", as quoted glinner an opinion of Joyn.

And more: "We hear the voices of the Joyn Community that for the poster campaign for "M. O. M - Milf or Miss" goes a little too far. The Intention behind the Format is, stereotypes to break and the topic of age difference in the relationship deal – a polarizing topic in our society. Therefore, we have chosen specifically for the controversy formulations." You understand, however, that the term "Milf", and the poster campaign could be without this context is misleading.

The Online encyclopedia Wikipedia explains the term "Milf" by the way, this: "Mom I'd like to fuck" – the colloquial, obscene term for a sexually attractive women, mostly in middle age."

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Updated Date: 05 June 2020, 21:26

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