A foosball table is no longer part of the standard equipment of the offices of a hip Start-ups and all the balls bathrooms, fancy espresso machines, and cuddly sleeping capsules are not enough promising talents to stop, move on to another employer around. The times of playfulness are obviously over, and companies find themselves face to face with reality that workers are motivated mainly by money. (Also read: These three Start-ups Instagram helped to success)

money rules the labour market

The content is the decisive criterion for the choice of the employer, as the insurance company Aviv found that: 44 percent of respondents to prioritize 22 to 35 days of paid vacation, a good pension system for 41 percent of the most important and for 25 percent of the bonuses or share options are crucial.

British company Recently from the Silicon Valley to inspire: discover the advantage of to give your employees the opportunity to acquire shares in the company and thus be valued and to feel sufficiently remunerated.

The Fintech Start-up Curve, the flight safety platform "Zamna" and the software provider for carpooling, "brought to you by handy" to offer their employees so-called "Enterprise Management Incentives" (EMI), the stock options of up to 250,000 dollars over a period of three years, on which neither income tax insurance contributions are paid, social at least if they were bought at least at market value. (Also interesting: As the green Investment)

does European Start-ups are calling for legislative action

2019 500 CEOs of European Start-ups have signed an open letter to lawmakers demanding a reform of the rules relating to stock options, the founder of Europe can be compared to their rivals from the Silicon Valley more competitive. In January 2020, the rules regarding stock options have been relaxed: France, for example, put the price down to the these workers are offered. Finland is aiming for, the income tax on profits to be abolished by increases in the price of the shares, the keep employees.

"I could also work for a large Corporation and earn a lot of money, but my heart is hanging on Start-ups," says Kathryn James, Head of People Operations at "Curve". "I sacrifice a part of what I could earn, and trust that in the end a greater reward is waiting." (Worth reading: What we can learn from the Big Tech companies from Silicon Valley

stock options should) also involve risks for workers

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stock options are risky: employees could become rich, or you are wasting years waiting for the big payday. A good example of how it can go wrong, is the co-working company WeWork, which offered its employees stock options. The value of the share was increased until January 2019, to 110 dollars. Workers had rejected other job offers, in the hope of being millionaires. At the end of the year, the value of WeWork fell rapidly and a wave of layoffs followed and many of the staff have left the company empty-handed. (Also read: How to green office architecture, reduces Stress, and our work is revolutionizing life)

What workers really want

The job Board cv-library.co.the uk has found out what employees really from your employer:

• Flexible working hours: 55,8%

• discounts for employees: 38,7%

• free of charge food: 25%

• holiday on the birthday: 22%

• Unlimited vacation: to 18.1%

• company car: 16,3%

• "Mental Health Days" (sick days because of psychological problems) is: 14.4%

• Social Events: 13.3% of

• Smartphones/Tablets: 13,3%

• Free fitness programs: 11,6%

(Also interesting: these are the new Business rules in the New Work-Age)

The article “Office Perks are Dead” originally appeared in the may/June issue of UK Wired.

This article was written by (Mary Mellor)

*The post "How start-UPS talents that bind, part I: Cold Hard Cash" will be released by GQ. Contact with the executives here.