Hårproduktsgrossist get millionbøde to require minimum price

Consumers may have been deceived in the case of hair products, which may have been sold at too high a price. A hårproduktsgrossist is Tuesday, been sentenced

Hårproduktsgrossist get millionbøde to require minimum price

Consumers may have been deceived in the case of hair products, which may have been sold at too high a price.

A hårproduktsgrossist is Tuesday, been sentenced to a fine of one million dollars for having violated competition law.

this was stated by The Danish Competition and Consumer authority in a press release.

In the judgment, The high Court ruled that the wholesaler Icon Hairspa has violated the competition act prohibition against binding resale prices.

It has happened, that the company demanded that the dealers not selling the hair products of the brand "Kevin Murphy" cheaper than the indicative price.

- When the suppliers set minimum prices at which their products can be resold for, so that eliminates the price competition between dealers.

- It can lead to consumers being ripped off by paying higher prices than they otherwise should, says deputy director of the Danish Competition and Consumer authority the Bitten Thorgaard Sørensen in press release.

in Addition to the fine of one million crowns is a senior employee of the company imposed a personal fine of 100,000 dollars for his role in the infringement. It ruled the Court in Næstved in February 2019, and The high Court has on Tuesday at noon upheld the judgment.

the Case began in 2016, as a reseller of Icon Hairspas products turned to the Danish Competition and Consumer authority with the material, which showed that there could be an infringement of the competition act.

the Danish Competition council decided that the matter should be reported to the public Prosecutor for Special Economic and International Crime (SØIK), who investigated the case.

/ritzau/

Date Of Update: 11 December 2019, 11:00
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