Veggie products: How Rügenwalder Mühle wants to revolutionize the market with vegetarian products

This article is an acquisition of Capital , Capital's premium digital offering.

Veggie products: How Rügenwalder Mühle wants to revolutionize the market with vegetarian products

This article is an acquisition of Capital , Capital's premium digital offering. For you as a stern PLUS subscriber, it is exclusively available here until January 24th, 2023. After that, it will again only be available to Capital subscribers at www.capital.de/plus

Michael Hähnel is supposed to hold still for a moment, just for the photo, but that's difficult for him. After all, he wants to quickly tell you about his tennis teaching job during his business studies. Before that it was about his deceased dog and life in Greece. One can well imagine Hähnel as a tennis coach. He is an open guy who quickly gets on well with other people, and he says so about himself. And that makes him a pretty good match for the brand he represents. Hähnel is the man who can get along with anyone - and Rügenwalder is the brand that goes for everyone: meat eaters, vegans and everyone in between.

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