In 2022, the price for a Super Bowl spot was at an all-time high as several companies paid $7,000,000 for a 30-second spot.
The Super Bowl is regularly ranked as the most watched event in the United States each year. This means that the broadcaster hosting the contest can charge more for advertising.
Even though this year's host was concerned that the economy would continue to suffer from the effects of pandemic lockdowns, and a shrinking economy - NBC has sold all its Super Bowl ad slots across all platforms - NBC and Telemundo, as well as digital platforms, including Peacock. The company released a press release Thursday stating that only a few pre-game slots are still available.
Blockbuster prices are a first. They represent a significant price jump after years of stagnation around $5.5million. NBC didn't specify the average price but said it was a new average, with multiple ads reaching the peak.
The price isn’t the only first Super Bowl item this year. Frank’s RedHot will also launch an edible NFT and DiGiorno will offer a free contest for pizza based on the championship game's score.
Guy Fieri will be appearing in his first ever Super Bowl ad, as he teams up with Bud Light Seltzer for promotion of its Hard Soda brand.
The price of a Super Bowl ad has always attracted attention for the outsized cost: the FOX Business analysis for 2020 identified Honda, FedEx and Dodge as the top-spending companies over the years. Budweiser spent $449.5 million on 135 Super Bowl ads.
In 1995, the Super Bowl reached $1 million. It then climbed to $2 million in 2000. Over the next decade, the price of tickets climbed steadily to 2.95 million in 2010.
After that, the price rose to $5 million in 2017, before it appeared to reach a ceiling as the cost remained stable. It climbed only $300,000 more over the next three-years. In a decade, the cost had almost doubled.
The cost of a 30-second spot on the 2021 Super Bowl was $5.5 Million. This is down $100,000 from the $5.6 million pre-pandemic peak.
YouTube has announced it will bring back the AdBlitz 16th year in a row, noting that 72% rewatch football commercials at least once a week. AdBlitz already has many 2022 teaser ads that give a glimpse of the most expensive advertising offering.