Choco Krispies, Frosties or Smacks will no longer be available to consumers on some supermarket shelves. The Rewe Group is dropping the Kellogg Company's breakfast products from its range. According to the "Lebensmittelzeitung", the well-known brand cereals from Kellogg's will be replaced by the in-house breakfast cereals from "ja".
According to the report by the "Lebensmittelzeitung", the reason for this is a dispute about an upcoming price increase. It was supposed to come into force on November 1st. The consequence of the Rewe Group was to take the products out of the range. The Kellogg Company responded by halting deliveries. The Rewe Group confirmed to the "Lebensmittelzeitung" that there was "no common understanding of reasonable price increases" with Kellogg's. The Kellogg Company did not comment. Edeka and the discounters Netto and Penny also belong to the Rewe Group.
It is not the first dispute of this kind. Supermarkets do not want to respond to manufacturers' price increases. Despite the energy crisis and inflation, supermarkets and discounters are trying to avoid price increases. The US food company Mars recently imposed a delivery stop.
The US company not only sells the chocolate bars of the same name. Fiffi and kitty may also have to do without their favorite food in the future: Frolic, Whiskas, Sheba and Pedigree are also among the group's products. Likewise, the chewing gums are Wrigley's Extra, Airwaves and 5Gum. The Mars Group also sells Ben's Original rice dishes. The group supplies more than 300 articles to the German trade.
Sources: Lebensmittelzeitung, Berliner Zeitung