Jewelry business: “Would never have the heart to do it”: Diana zur Löwen on rip-off allegations

The influencer Diana zur Löwen likes to portray herself as a responsible entrepreneur.

Jewelry business: “Would never have the heart to do it”: Diana zur Löwen on rip-off allegations

The influencer Diana zur Löwen likes to portray herself as a responsible entrepreneur. Sustainability, fairness and gender equality are important topics for her; the 29-year-old millionaire never tires of emphasizing this.

On X (formerly Twitter), a user is now accusing her of “suspected fraud and misleading business practices.” According to the account "Ann_Waeltin", zur Löwen is said to have bought jewelry cheaply from Chinese online retailers and resold it for many times more in her own shop.

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