Jim Adler, a Texas attorney, stated that advertising was illegal in the past. The bar could pursue you and remove your law license. It was also a crime.
Adler's 1973 opening of his own company was a major milestone in his career. He wasn't allowed advertise for new clients. Four years later, however, all that changed.
The landmark Bates case v. State Bar of Arizona was a small print advertisement that a Phoenix company had placed in the local newspaper.
It was the beginning of a major shift in the legal profession.
Attorneys like Adler began making commercials:
Jim Adler is the tough and smart lawyer who can do more than a mean lawyer. "
Adler didn't take this decision lightly. "Would it make sense? What would my friends think?
Conor Knighton, Correspondent, asked: "Did your colleagues push you back?"
"Oh yeah. "Oh yeah. People were shocked that I was a pariah.
Adler was amazed at how well it worked. He said, "It was incredible." "I switched to one channel and my phone started ringing off-the-hook."
Jim Adler & Associates today employs more than 300 people in Texas. As a result, his advertising budget has increased. Adler's Texas Hammer ads are huge productions. He creates versions in English and Spanish.
Trish Rich, Attorney, works with law firms to ensure that their ads meet ethical requirements. "TV advertising in the United States for lawyers is a billion-dollar-a-year industry alone," she told Knighton.
She views the advertisements as offering a service. "Most Americans don't need a lawyer more than once in their lives. Lawyer advertising has enabled many Americans to find the legal help they need.
Rich stated that "the competition for clients is getting more intense over the years." Rich said that this incentivizes many lawyers to be flashier and more flashy with their advertising.
Bryan Wilson, known as the "Texas Law Hawk", was born in 1986. This means that he was raised in a world where legal advertising was commonplace. Wilson stated that Jim Adler would be standing on a semi, and he would have a hammer to break something. It was more enjoyable the higher he went, the more I enjoyed it. So, I thought: What if I do a lot with a video?
Wilson's ads are outrageous and feature motorcycles and jet skis. His most striking difference is his use of motorcycles and jet skis. His ads are all online and he has never been paid for a TV commercial.
Wilson stated, "Most clients I have are my age or younger." I won't usually get someone in their 60s. They have rarely seen my videos!
Millions of people have. Wilson's advertisements went viral on YouTube.
Knighton asked: "Is it funny what people want from an attorney?"
Wilson said, "I think they're going to get that there's two sides to my," and that's why he includes in his videos at least one section where he's talking normally.
Any legal advertising online or on-air must comply with the restrictions imposed by state bar associations.
The Kentucky Bar handles their Hammer, while Alabama Bar regulates its. There are a lot of "hammer lawyers".
Jim and Bill Adler can include a second member of the same family. "Double the Hammers, DOUBLE The Justice!!
Adler claims that his company has spent over $100 million in advertising to date. It works!
This means that these ads won't be slowing down anytime soon.