The nation will spend millions to celebrate Queen's Platinum Jubilee by buying royal memorabilia, from street parties to collectables.
The 70th anniversary of Her Majesty's reign will be celebrated with a four-day weekend and a wide range of merchandise.
The jubilee provides a boost for British businesses.
Extra staff were hired at Halycon Days, a fine china factory in Stoke-on-Trent to fulfill exclusive orders.
Three warrants are held by the company to supply royal households.
It is one of only 14 companies worldwide to have all three Royal Warrants by appointment to Queen, Duke of Edinburgh, and Prince of Wales.
Many of the commemorative merchandise from the firm will be reserved only for collectors.
Plates with oil-mixed 22 carat gold are priced at PS150. A mug is the cheapest item at PS29. A music box is the most expensive collectible, and it costs PS1950.
However, the firm claims that certain items sell out even before they reach the shelves.
Pamela Harper, chief executive of Halycon Days, says that "demand has been amazing." "We launched two collections that sold out instantly."
Pamela says that this is an opportunity to preserve a dying art, but it's also a way to do so.
She says, "Part of our interest is making sure that these skills that are here in the UK don't die."
To see if the Queen would approve, the collection was taken to Windsor Castle. Pamela says, "I've never felt more nervous in my entire life."
Pamela answered a question about whether the Queen might drink tea in a cup made from the company. She said that she hoped the Queen would use the cup on occasion.
According to the Centre for Retail Research, the UK could spend approximately PS408m on Platinum Jubilee. PS281.5m would go on souvenirs and memorabilia, while PS408m would go on gifts.
Flags and bunting are essential for anyone planning street parties or any other type of party.
Flying Colours Flagmakers is a family-owned business in Knaresborough near Harrogate that simply cannot keep up with the orders.
Currently, 40% of the business is made up by Jubilee products.
The flags are made for The Crown and Peaky Blinders, as well as the royal family.
Andy Ormrod, owner: "We are unable to keep it together at this time. The internet is flooded with orders, and people are calling, it seems like everything is coming in.
The firm has produced approximately 85 km of bunting tape, and staff work around the clock.