Brilliant idea: Your idea populates children's rooms in Germany today: the Toniebox

We never dreamed that some of our characters would be more successful than some singles by Ed Sheeran or Justin Bieber.

Brilliant idea: Your idea populates children's rooms in Germany today: the Toniebox

We never dreamed that some of our characters would be more successful than some singles by Ed Sheeran or Justin Bieber. In fact, 50 Tonie figures have achieved platinum status, meaning more than 250,000 have been sold. In the UK we are recognized as the fastest growing preschool toy supplier. We're expanding in the US and partnering with Disney globally. That's just cool.

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