Brand moment: Why Bogner wants to be more than a fashion house for the ski slopes

This article is an acquisition from Capital, Capital's premium digital offering.

Brand moment: Why Bogner wants to be more than a fashion house for the ski slopes

This article is an acquisition from Capital, Capital's premium digital offering. For you as a stern PLUS subscriber, it is available exclusively here for ten days. It will then be available again exclusively for Capital subscribers at www.capital.de/plus. Like stern, the business magazine Capital belongs to RTL Deutschland.

There has been a lot of movement at the Munich company since long-time boss and owner Willy Bogner withdrew from day-to-day business in 2016 - including at the top of the company. Now it is in calmer waters again under boss Gerrit Schneider and can concentrate on new growth, especially internationally.

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